Columbus is known for our love of food... we have a lot of breweries, pizza shops, donut shops, and coffee shops. Like a lot of coffee shops!!
Just like there are a lot of personal trainers, gyms, photographers, DJ's, and real estate agents!! (And probably whatever you do for a business, you know at least 10 people in YOUR network, that do the same thing, right?).
But if you look at our local coffee shops, even though they all sell coffee, they are all known for something unique too...
Let's take a look at these four (above):
1) Fox in the Snow!! Besides being known for their industrial design style and ultra clean modern vibe, they are also known for their HUGE pastries!! & Oh and yeah, they serve great coffee too.
2) Pistachio Vera... when you hear this name, everyone knows that you can get coffee from this shop, but they are known for their French styled pastries and desserts - like their famous macarons.
3) Upper Cup is one of my favorites (in Gahanna), and although I love their coffee, I will always rave about their sandwiches!
4) Winan's has (IMO) the best freshly made candied buckeyes - and other chocolates - in town!! And they are super creative with their coffee too!
So, how can small service based businesses in Columbus, like personal trainers, photographers and real estate agents, learn from the coffee shop business model???
Pick ONE audience, clarify your message, and fall in love with your offer. Before you start balking at me, I know the common argument: "I don't want to turn down business". But I'll let you in on a little secret: You'll actually get MORE business if you talk to a smaller group. It's weird science, but it's true!
So, pick a group that you WANT to work with... a group that you think you know what their struggles are -within that demographic. And then show up for them, talking to them and their needs/wants/struggles...
If this is where you feel stuck... this is where you don't know who your audience is, or what your message is to them... then this is when you reach out to me.
As a Visibility Coach, this is specifically what I do for you!! I'll have your business and brand up and running smoothly in 9 weeks AND you'll get all of the visual content to accompany your brand's marketing and messages!! AND you'll get a custom made content calendar, that you repeat every 3 months!!
Do you wanna be a T-Rex, and rule your business like a boss??
Then it's time to get the 3C's of Visibility!!
And make them your new marketing habits!!
Humans, I did a thing!! And oh my goodness am I giddy!!
But here's the truth of it... I hesitated and dragged my feet through most of the process; I started writing the book back in the Winter of 2021. I drafted it, and then completed re-wrote it - twice. And then when it was completely finished in December of 2021; I sat on the book for another 5 months before I uploaded it to Amazon! And I was never consistent in working on it... if I had, it probably would have only taken 3 months
But after finally seeing it in print... whoa, that changed everything!
Things happen, when things happen...
I am pleased to announce that my book will be carried by Paragraphs Bookstore in Mt Vernon, Oh (my hometown).
I have a single signed copy, waiting and ready! (I'll deliver more at a later date).
I'm so excited to get this into the hands of struggling solopreneurs, who just need to find more clarity in their business (but don't want to be bored to death while doing so... No worries, we don't roll like that).
If you happen to be the one that gets to the yellow brick road first from Paragraphs, do me a favor and take a snapshot just like this one... And tag me in it. And then let's schedule a coffee date! Whether you want to talk about your business, or how to write your own book, or anything in between... I'm game!
And if you don't get it from Paragraphs, if you got it from Amazon instead... Still, if you take a picture of it, post it and tag me in it... I'll sit down with the first 10 people (virtual, or in person).
This is just the beginning... I'm creating my own yellow brick road! And I hope you do as well!
Everyone has fears, you're not alone in that... it's just some of us are better at pushing through them than others.
I want you to try something...
Make a list of all of the things that you do to procrastinate. C'mon get really honest with yourself... You know what you want to do in life, but you haven't quite been able to follow through on it... So what kind of things are you doing instead that your brain tells you is more important?
For example, my brain will tell me it's more important to clean the house then to do a video. Do I need to clean the house, yes! Does it need to be during the time that I would be most productive for work? Absolutely not! That's a form of procrastination.
Your turn! What's some of the things that you use for procrastination? What's holding you back?
I have a book out, it's called the "Yellow Brick Road to Self Discovery", and it's all about getting past your fears to reach that big dream that's in your heart. You can find it on Amazon!!
If you want to read more about procrastination and how you can overcome it, it can be found in the chapter titled, "Poppy Field of Distractions"
Self described as 'the world's nicest badass', Sarah has a wild imagination, but a calm demeanor. She has a podcast, and published a book in 2021. She works with business owners who are in the Done-for-You era of their business.