Go Fish: Finding your audience
Learn from the fishermen! They know how to get all of the fish they're looking for... Some even make a living taking others out on excursions to specifically get a particular type of fish (so they are taking inexperienced people out and they are STILL able to catch fish).... it's because they have gotten to know the fish that they are seeking.
The inexperienced fisherman will go out to the middle of the ocean and throw out a worm on a hook and hope that they attract something... They're just hoping for a fish... any fish! But this method isn't going to get them a lot of fish, and most days they probably aren't going to catch anything.
This is similar to the business owner that doesn't know who they are wanting to attract as an audience. A very general message going out to EVERYONE, doesn't attract anyone... people are picky, they have a lot of choices, and they're not going to go to someone that doesn't specialize in exactly what they need.... and if you offer too much, it becomes a noisy distraction.
Confused humans don't buy. Just like fish are scared off by too much noise.... so are humans.
Versus the experienced fisherman, who has studied the type of fish that they want... They've done their research so they know the kind of bait to use, they know where to go, they know if they need extra nets or what kind of fishing rod... They are going out ready to attract the fish that they want!
Do you know who your audience is? Do you know how to attract them? Do you know what methods will bring them to you?
If you don't, that's where I come in! I'm a visibility coach, and I help my clients attract the right audience with the right messages (visual and verbal).
It's time to message me! And bring in the biggest catch of your business (in less than 3 months)! Let's go!!
The video below is in case you don't like to read things :)
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Self described as 'the world's nicest badass', Sarah has a wild imagination, but a calm demeanor. She has a podcast, and published a book in 2021. She works with business owners who are in the Done-for-You era of their business.