Columbus is known for our love of food... we have a lot of breweries, pizza shops, donut shops, and coffee shops. Like a lot of coffee shops!!
Just like there are a lot of personal trainers, gyms, photographers, DJ's, and real estate agents!! (And probably whatever you do for a business, you know at least 10 people in YOUR network, that do the same thing, right?).
But if you look at our local coffee shops, even though they all sell coffee, they are all known for something unique too...
Let's take a look at these four (above):
1) Fox in the Snow!! Besides being known for their industrial design style and ultra clean modern vibe, they are also known for their HUGE pastries!! & Oh and yeah, they serve great coffee too.
2) Pistachio Vera... when you hear this name, everyone knows that you can get coffee from this shop, but they are known for their French styled pastries and desserts - like their famous macarons.
3) Upper Cup is one of my favorites (in Gahanna), and although I love their coffee, I will always rave about their sandwiches!
4) Winan's has (IMO) the best freshly made candied buckeyes - and other chocolates - in town!! And they are super creative with their coffee too!
So, how can small service based businesses in Columbus, like personal trainers, photographers and real estate agents, learn from the coffee shop business model???
Pick ONE audience, clarify your message, and fall in love with your offer. Before you start balking at me, I know the common argument: "I don't want to turn down business". But I'll let you in on a little secret: You'll actually get MORE business if you talk to a smaller group. It's weird science, but it's true!
So, pick a group that you WANT to work with... a group that you think you know what their struggles are -within that demographic. And then show up for them, talking to them and their needs/wants/struggles...
If this is where you feel stuck... this is where you don't know who your audience is, or what your message is to them... then this is when you reach out to me.
As a Visibility Coach, this is specifically what I do for you!! I'll have your business and brand up and running smoothly in 9 weeks AND you'll get all of the visual content to accompany your brand's marketing and messages!! AND you'll get a custom made content calendar, that you repeat every 3 months!!
Do you wanna be a T-Rex, and rule your business like a boss??
Then it's time to get the 3C's of Visibility!!
And make them your new marketing habits!!
Self described as 'the world's nicest badass', Sarah has a wild imagination, but a calm demeanor. She has a podcast, and published a book in 2021. She works with business owners who are in the Done-for-You era of their business.